Atiba Johnson embodies the spirit of entrepreneurship and community leadership, hailing from Wilmington, NC. As the visionary founder of the OOPS Foundation (Offering Optimistic Plans for Success), Atiba channels his passion into empowering underserved individuals, nurturing self-confidence, leadership prowess, and fostering positive decision-making skills.

A proud alumnus of Hoggard High School and Winston-Salem State University, Atiba‘s journey exemplifies unwavering determination and a commitment to giving back. His dedication to youth empowerment stems from the invaluable mentorship he received, driving him to pay it forward.

Currently serving as a certified professional business advisor at Channel Powered by Live Oak Bank, Atiba seamlessly blends his entrepreneurial expertise with a heart for service. Beyond his advisory role, he is a multi-faceted small business owner, spearheading ventures such as Front Street Market & Produce, S & J Concierge, Regal Events DJ Services, and Coastal Transport & Shuttle, among others.

Atiba‘s contributions extend far beyond the business realm, earning him accolades including Volunteer of the Year at UNCW’s Public Service Awards, the esteemed Hometown Hero Award, and the prestigious Black Male Image Award. Notably, he was honored with the 2023 NHC Equity Award in business, a testament to his impactful initiatives.

Actively engaged in civic endeavors, Atiba serves on the city of Wilmington’s Commission for African American History and has lent his expertise to numerous nonprofit boards. His commitment to personal and professional growth is evident through certifications in GrowthWheel and national recognition from the Institute of Business Advisors.

When not immersed in community endeavors, Atiba finds solace in cherished moments with his beloved family: wife Bernice, sons Dy’quell and Amir, and daughters Kiana and Atiya. His unwavering dedication to uplifting others underscores his role as a beacon of hope and inspiration in the Wilmington community and beyond.