Traci Henderson Smith, a multidisciplinary strategist specializing in project design, development, and implementation, is an award-winning multifaceted visionary, creator, and director, a production consultant, serial entrepreneur, author, speaker, publisher, and philanthropist. Behind the scenes, she thrives in the area of increasing scope, expanding vision and quality, and guiding events, programs, businesses, and individuals to achieve their best in excellence.
Traci has spent more than thirty years as the words and wisdom behind numerous brands, campaigns, courses, and trainings spanning industries from corporate to education to entertainment to professional sports to social service, while making several power moves as an entrepreneur. She has headed corporate, small business, and not-for-profit think tanks for national and global exposure and impact. Traci has written for and developed content for many known corporate and commercial brands such as Tobacco-Free Florida, Bell Atlantic, AT&T, L Brands (GAP, Limited), Precision Response Corporation, and TCG Worldwide. She has spent many years regularly writing for various local and national publications and successfully held roles as Associate Editor, Promotions Director, Editor-in-Chief, and Cover Director & Managing Editor.
Her work in the entertainment industry has and continues to pair her with some of your favorite famous faces operating in roles as celebrity ghost writer; creator of celebrity profiles, publicity packages, and media kits; and consult on business ventures. In addition, she is a highly respected and sought-after promoter, talent manager, and booker. When she’s not coaching, creating, developing, or spending her days writing her next masterpiece, Traci is consumed with her duties and travels as an entertainment manager and consultant to public figures. In addition, alongside her husband, international touring and recording funny guy Comedian A-Train, she is the curator and executive producer of the largest and longest-running independent comedy and variety series in Jacksonville, Florida (Duval).
An advocate for the empowerment of women, Traci has been the motivational guest on the talk show The Chat aired on NBC and ABC networks and has been heard on multiple radio shows across the country. Above all else, she inspires, uplifts, and motivates. She dares others to dream and forces them to think, create, and break through to their purpose.
